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Career Exercise 3

Items

As discussed in Career Exercises 1 and 2, the Strategy Development Process consists of:
        · Considering the threats and opportunities in the firm’s environment,
        · Considering the firm’s strengths and weaknesses, and
        · Then developing a strategy that matches the firm’s strengths with the opportunities, while avoiding the threats and weaknesses.
The purpose of this exercise is for you to determine specific information about the opportunities, threats, strengths, and weaknesses of the company offering the job you found in Career Exercise 2.

1. Visit the Google Business Directory located at http://directory.google.com/Top/Business/.  Google is widely used search engine, with a helpful system of directories.
    
2. Click on one of the Categories, such as Accounting, Advertising, Economics, Financial Services, Management or Marketing.  Then click some subcategories, scroll down, and follow a few webpages that interest you.  The purpose is to find general information about the industry in which you wish to work.  It is not necessary to print anything.  Spend at least five minutes.
    
3. Go back to the Google Business Directory located at http://directory.google.com/Top/Business/.  At the top of the page, input the name of the company offering the job you found in Career Exercise 2.  Then click the "Google Search" button.  Follow a few interesting links.  Spend at least five minutes.
    
4. Job Interview Prep Sheet - based on the above information, revise your Job Opportunity Summary of Career Exercise 2 into a one or two (not three) page prep sheet that would be helpful to you for an interview.  It would include short statements explaining how your experience satisfies the job qualifications and job responsibilities.
    

Note: you should develop your own Career Resources page of links, similar to the ones I created for:
        · Marketing located at http://www.patlyons.com/links/Marketing.htm
        · Finance located at http://www.patlyons.com/links/Finance.htm
        · Biotechnology located at http://www.patlyons.com/links/BioTech.htm.  You can use MS Word to create a document with functioning hyperlinks.

Verbal: Be prepared to present your Job Interview Prep Sheet in class on or after the assigned date. Your class participation grade will be penalized 10% if you do not have your Job Interview Prep Sheet.

Written: Submit printout of your Job Interview Prep Sheet created in Step 4 above.
            (This page was last edited on August 16, 2009 .)